Copywriting Portfolio
Published Works
Headlines
Freelanced work for the Somerville Times
Created as a Staff Editor for the Independent Magazine
Freelanced work for the Somerville Times
Email Copy
This email campaign was launched with the creative goal to recruit current clients to participate in social media video ads.
The intent was to harness the trust and excitement of longtime customers and translate that into content that would seem more engaging and genuine to potential new clients.
Through intentional tone and word construction, the campaign positively resulted in over a dozen volunteers initially reaching out, interested in participation.
This has, in turn, established a new tool in the company's marketing strategy. Clients now volunteer to be in videos without prompting, and multiple individuals with personal online brands have used the opportunity to collaborate with the company and cross-promote. This has increased visibility overall.